Browsing through the comments on nymag.com, there seems to be a lot of negative feedback about how boring and bland the Rei Kawakubo's line for H&M is. Girl, let me break it down.
This is designed in order to accommodate a broader audience. Granted it isn't the visually jarring innovative forms her clients are used to, but this line was created with a wider audience in mind; consumers who value affordability and the flexibility of these pieces, because, let's face this together now, the application of couture to our daily lives is not always successful. They pulled off the aesthetic transition from East to West, focus from the form of the garment to the form of the body, while still retaining the juxtaposition of the morose with whimsical that we love the line for.
For all the difficulties presented, I think the team brought it together pretty well.
